Scientists explain how collaboration between cloud and network service providers could enable advanced 5G applications. That many novel network- and cloud-dependent services will have become commonplace in the next few years is evident. This includes highly demanding technological feats like 8K video streaming, remote virtual reality, and large-scale data processing. But, it is also likely…

One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been considering, according to new research. The study by Uma R. Karmarkar, assistant professor at the UC San Diego Rady School of Management and School of Global…

The coronavirus pandemic has shifted many of our interactions online, with Zoom video calls replacing in-person classes, work meetings, conferences and other events. Will all that screen time damage our vision? Maybe not. It turns out that our visual perception is highly adaptable, according to new research. Maybe not. It turns out that our visual…

Augmented reality is an effective technology that marketers can use to improve sales. The study, forthcoming in the Journal of Marketing, is titled «Augmented Reality in Retail and Its Impact on Sales» and is authored by Yong-Chin Tan, Sandeep Chandukala, and Srinivas Reddy. The researchers discuss the following uses of AR in retail settings: *…

More and more companies are using chatbots in customer services. Due to advances in artificial intelligence and natural language processing, chatbots are often indistinguishable from humans when it comes to communication. But should companies tell customers they are communicating with machines and not with humans? Researchers investigated. Their research found that consumers tend to react…

New research now indicates that these fuel shortages are not due to failures of pipelines and that in certain areas of the country a change in how gas is purchased can significantly reduce generator outages. The paper, «What Causes Natural Gas Fuel Shortages at U.S. Power Plants?» by researchers at Carnegie Mellon University and the…

New research offers a closer look at the relationship between decreasing demand for oil and a resilient, varied oil market — and the carbon footprint associated with both. A decreasing reliance on oil for fuel will inevitably decrease the amount of carbon released into the atmosphere throughout the fuel’s lifecycle, from extraction and refining to…

Instead of responding to each flight delay as if it were an isolated event, airlines should consider the likelihood of potential disruptions ahead, researchers report. They developed a new approach that allows airlines to respond to flight delays and cancellations while also incorporating information about likely disruptions later the same day. Their model suggests this…

Research has assessed the initial impact of COVID-19 on air transport and found that it is likely to lead to a smaller, consolidated sector in the future. The research — involving a series of in-depth interviews with senior aviation industry executives along with analysis of flight and air freight data — provides an early assessment…

A new study suggests that masks and a good ventilation system are more important than social distancing for reducing the airborne spread of COVID-19 in classrooms. The research comes at a critical time when schools and universities are considering returning to more in-person classes in the fall. The research, published recently in the journal Physics…